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Stimulating Innovation in the Agri-Food Sector

Supporting Agri-Food Businesses Across Yorkshire

Anna's Happy Trotters

The Story                             
The Longthorp family have been farming for 4 generations, beginning as arable farmers and then adding pigs to the mix to make use of their grain and straw. In 2007, they began to farm their pigs 100% outdoors, making them totally free range. There are only 1-2% of pigs reared this way in the UK. They are committed to the high welfare of all of their pigs and have been awarded a Good Pig Award for their high standards.

Anna’s Happy Trotters now sell directly to the consumer and through specialist farm shops and butchers. They have a loyal customer base and work closely with their customers in order to make sure their products are made/cut to their individual requirements.

They have won several taste awards for their products.

The SIAFS project supports small businesses, such as Anna’s Happy Trotters, with free workshops and vouchers to use at Fera Science Ltd.

Through the SIAFS project, Anna had a one-to-one meeting with a Business Development Manager to discuss how she could grow Anna’s Happy Trotters. Anna also attended workshops as part of the project including; Sales Training, Marketing and Exporting.

Anna also met a local Beer producer through the project, and they are currently working collaboratively on developing a sausage using their beer and a beer cured bacon.

Anna says “I have found the workshops to be incredibly helpful. As well as affirming that some of the stuff I’m doing, I’m doing fairly ok, it also challenged me into thinking I could be doing things a lot better just by exploring different channels and thinking outside of the box a bit. And as always with these things one of the key elements is meeting like-minded business people- “chewing the fat” with them and actually finding some real solutions to the problems all businesses face.”

Anna's Happy Trotters Website


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