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Stimulating Innovation in the Agri-Food Sector

Supporting Agri-Food Businesses Across Yorkshire

Cakes and Carousels

The Story
Cakes and Carousels is an independent bakery in Leeds run by Frankie Ridsdale. Frankie began making cakes and cupcakes for friends and family and began to get requests for orders. Having previously worked in a larger bakery, Frankie had the skills and techniques to bake creatively but was unsure about which direction to take the business in.

Frankie signed up for SIAFS in 2017 and attended four workshops; Developing Your Food Brand, Business Vision & Strategy, Food Packaging and User Design Thinking. The workshops helped Frankie to create a business plan, a stronger brand image, and a marketing plan and helped to shape plans for packaging the cakes and cupcakes.

Business Development
Cakes and Carousels has now expanded their offering in to wedding cakes, brownies, cupcakes, corporate cakes and celebration cakes. Frankie makes each cake by hand with local ingredients and personalises each cake. Frankie also makes her own cake toppers and can print sugar images and sugar logos for corporate customers.

Frankie says “The SIAFS project really helped my business. I attended workshops on branding and marketing and we have now created our website, brand and print which look great. Thank you for all your help!”

Cakes and Carousels Website

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