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Stimulating Innovation in the Agri-Food Sector

Supporting Agri-Food Businesses Across Yorkshire

Instagram In-Depth24/01/19


Thursday 24th January 2019, 10am-1pm
Bedern Hall
Bartle Garth, St Andrewgate

(Free parking permits available. Please contact us if you require one)

This interactive workshop will guide you through the in's and out's of all that is Instagram. With 700 million users around the globe, Instagram is fast becoming one of the most used social media platforms, and increasingly so for businesses. In 2016, Instagram introduced business profiles for the 200,000 users who were trying to promote their business. Now the number of business profiles has shot up to 8 million and Instagram has become a valuable tool for businesses to share their stories, products and services.


In the workshop, the following will be covered:

  • Overview of Instagram
  • Setting up an account (including a business account)
  • Around the platform (personal feed, explore, notifications, etc)
  • What to post (colourful, relevant, company highlights)
  • Instagram copy (don’t overdo the hashtags)
  • Stories
  • Instagram Direct
  • Post frequency
  • TASK
  • How to take a good picture and edit
  • Drafts
  • Campaign plans – Consistency
  • Helpful apps (Boomerang, Layout, repost app)
  • Engage with followers
  • Organic growth is best
  • IGTV


This workshop will teach you all there is to know about Instagram and the ways in which it can benefit your business. You will learn how to present and promote yourself professionally on Instagram and  how to build a loyal following of potential customers.

Please click the links above to see dates and to book your place.

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